2014年5月29日星期四

regulation

's photo

in recent years, the ratings from professional terms within the industry has become a hot word public very familiar, "only ratings", ratings fraud phenomenon, more and more seen in media. "Implementation rules" of the TV ratings, the ratings of the work into a more plausible stage, but can not be ignored, the development of ratings and TV industry in question, still need to be more specific, effective management can be truly solved.

how to survey: the new "standard" with the old "standard" almost no difference in

according to the standard published in the people's Republic of China National Standardization Management Committee website, the imminent implementation of the "TV ratings survey standards" national standard by the national market, public opinion and social investigation Standardization Technical Committee management, by the Chinese radio and Television Association Audience Research Committee Organization Cheap NHL T-Shirt industry professionals, television viewing, related data users experts to study the drafting.

"criterion" pointed out, Chinese TV ratings survey with international norms must be consistent, investigation method Cheap NBA Hats and technology and international synchronized, but also accord with the specific circumstances of the domestic TV market at the same time, to ensure the smooth implementation of the TV ratings survey. In addition, also made clear the basic range of ratings should follow and carry out standard.

"standards" requirements, data provider must be strictly confidential information of sample households, to prevent the sample households affected by the third party. Data users should abide by the occupation morals, use improper means to compete Cheap NFL Hats with industry shall not, shall not in any way get sample households data and sample households viewing behavior intervention, in order to ensure the objectivity and fairness of the data. In the establishment of quality management system, rating agencies should comply with the regulatory standards and ISO international quality standards, and accept the Cheap Customized MLB Jerseys independent third party audit, to ensure that the investigation of the scientific, standard, objective and impartial, and establish the report system, by the China Radio and TV Association accepted the report and perform verification.

it is understood, the current "China rating standards" is China Broadcasting Association affiliated TV Audience Research Committee began in 2003, in the "guide" for measuring TV audiences the world modeled based on industry standards. The criterion for a few years later, in 2009 March as the Chinese Broadcasting Association issued official documents. At the same time, the National Standards Committee under the national market, public opinion and social investigation Standardization Technical Committee was established in 2009, and started the national standards based on the industry standard.

"'GB' implementation of the greatest significance Cheap NHL Long Sleeve T-Shirt is the ratings survey related standards from industry standards up to the national standard, the national norms of the industry management is more and more attention. But the criteria, and in fact had years of the implementation of industry standards and not much difference." CCTV, deputy general manager Suo Furui Zheng Weidong said.

How

regulation: regulation, audit main body is not clear

没有评论:

发表评论